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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Consumerism and Shifts in Consumer Behaviour in 21st Century
Sigmundová, Alica ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
This bachelor thesis is concerned with consumerism and shifts in consumer behaviour in 21st century. The aim of this thesis is to define the issue of consumerism and consumer society, to identify the causes of its formation and the results it has on society. Furthermore, this thesis also addresses the changes in consumer behaviour in 21st century from the perspective of generations in the United States. Focusing on Generation Y, it observes the changes in behaviour and attitudes of its cohorts and the impact of this changes on consumerism nowadays. To identify these shifts it compares the consumer behaviour of Generation Y with other generations. The thesis also provides an overview of the future possible development of the consumer society. This bachelor thesis uses the methods of literature research, evaluation and comparison of secondary sources. The analysis of generations is based on the results of the social studies of attitudes and behaviour of its cohorts in different areas of life.
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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Significance, Influence and Signs of Consumerism Among Czech Children and Adolescents
JOCHMANNOVÁ, Lucie
My master's thesis deals with the issue of consumerism and consumer behaviour focusing on children and youth. The thesis is divided into two main parts: theoretical and practical. The theoretical part describes development of consumer behaviour and factors influencing it, such as social groups or advertising. It also deals with children's perception of brands and their impact on children's consumer behaviour. It describes the significance of consumer education in the context of the education system in the Czech Republic. It also deals with the consumer education systems and possibilities in the broader context of the European Union and other organizations. The practical part contains a lesson plan on consumer education and a pilot case study on consumer behaviour of a selected group of Czech children. The pilot case study asked two research questions: What do brands mean for the children? Do the children show signs of consumerism through their preferences and consumer behaviour? The results of the pilot case study are described in this section as well.
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